March 04, 2013
When you walk into the Middle West Spirits distillery, your eye encounters an array of rich textures: an imposing burnished-copper still, reclaimed-wood farmhouse tables, a vintage chandelier, and pristine subway tiles. In creating the company’s website, our aim was to recreate the experience of entering this physical space. Additionally, we had to incorporate barrelfuls of functionality, including a comprehensive mixology database, a live calendar for tours and events, and an interactive map feature that helps visitors locate Middle West’s products in their own neighborhoods. The entire site was built in WordPress so that the company could update the content quickly as it develops new products, create original recipes, and receive more great press.
See the site at www.middlewestspirits.com.