June 27, 2013
Last year, Carilion Clinic accomplished much in the communities it serves in Roanoke and western Virginia. Looking forward, however, the leaders of this healthcare system also see how much more there is to do. So in creating the organization’s annual Report to the Community, Ologie was charged with telling both these stories.
The result isn’t your typical annual report, stuffed with dry statistics and perplexing charts. Instead the piece recounts heartfelt patient stories, clinical advancements, and the innovative ways that Carilion Clinic promotes wellness in the community. And for a quick overview of the organization’s achievements over the year, the printed band encircling the report folds out into a by-the-numbers poster.