August 20, 2013
When it comes to delivering a baby, Saint Joseph Regional Medical Center has the most advanced technology in the region, a Level III neonatal ICU, and a group of specialists dedicated to the best care, even for high-risk births. Yet as we talked to the nurses, doctors, and other staff who work daily with newborns and parents, it became clear that they each have a deeply emotional investment in what they do.
The OB spots that we created for Saint Joseph make a similarly emotional appeal, with a focus on the patient experience rather than statistics and features. And the response was powerful: members of the community even spoke up on social media about their own great interactions with the hospitals and staff.