Graduate School Positioning

September 14, 2013  

Named after aviation pioneers Wilbur and Orville Wright, Wright State University houses a Graduate School that focuses on specialized areas in STEM, business, and health sciences. The school approached Ologie to help strengthen its message and differentiate itself, not just from competitor schools but also from WSU’s broader range of undergraduate programs.

The Graduate School’s new story draws on the legacy of inventive thinking embodied by the Wright brothers—an idea that echoes the focus on STEM and related disciplines, yet connects back to the university’s overarching brand. The creative platform also authentically reflects what the school stands for and sets it apart in the competitive landscape: a tradition of discovery and long-term partnerships with employers in industry and government. These messages are critical in making the Graduate School stand out from other institutions whose master brands are better known and established.

 Wright State University