December 02, 2013
At Ohio University’s Russ College of Engineering and Technology, “Create for Good” is more than a tagline; it’s a philosophy embraced by students, faculty, and staff alike. And in recruiting prospective students, the college wants to reach individuals who identify with this approach to education.
Working with the Russ College, Ologie created a viewbook that highlights students from each of the college’s eight academic programs and how they’re living out this idea. Program-specific information sheets, housed in a back pocket, can be updated regularly, which gives the brochure itself a longer shelf life. The viewbook directs prospects to a dedicated microsite, where they’re asked to consider how they might create for good, and encouraged to post a reply and tag themselves on the college’s Facebook page.