Pac-12 TV Spot

January 15, 2014  

The rallying cry “Bear Down” has nothing to do with the University of Arizona’s team mascot (they’re the Wildcats, actually), and everything to do with the school’s culture. This spot, created specifically to air when the Wildcats compete on TV, showcases the contagious energy, groundbreaking academic work, and passionate spirit exhibited both on the UA campus and by alumni around the world.