Dearfoams Promotional Materials

February 20, 2014  

When RG Barry was preparing to pitch a new line of Dearfoams slippers designed specifically for Target, the company turned to Ologie for the new brand’s identity and related materials. Meet dluxe by Dearfoams, seen here in the New York showroom. Over the course of the project, we conducted naming strategy and brainstorms, refined the logo, crafted a positioning, and created the positioning booklet shown below.


 RG Barry Deluxe Target Promotion 

RG Barry Deluxe Target Promotion

Dearfoams Positioning Booklet Dearfoams Positioning Booklet Dearfoams Positioning Booklet Dearfoams Positioning Booklet