March 28, 2014
As part of our work with Georgia Tech’s Scheller College of Business, Ologie created a sub-brand for the college’s Executive MBA program. For the viewbook, Scheller needed a piece that addressed the common concerns of MBA candidates, and spelled out the benefits of Scheller’s offer in a persuasive yet sophisticated way. The result pairs a strong visual system (borrowed from our web redesign) with copy that positions the program compellingly. In a nod to the viewbook’s executive audience, production techniques like metallic ink and spot varnish add a touch of elegance.