Executive MBA Viewbook

March 28, 2014  

As part of our work with Georgia Tech’s Scheller College of Business, Ologie created a sub-brand for the college’s Executive MBA program. For the viewbook, Scheller needed a piece that addressed the common concerns of MBA candidates, and spelled out the benefits of Scheller’s offer in a persuasive yet sophisticated way. The result pairs a strong visual system (borrowed from our web redesign) with copy that positions the program compellingly. In a nod to the viewbook’s executive audience, production techniques like metallic ink and spot varnish add a touch of elegance.


Scheller College of Business Executive MBA Viewbook

Scheller College of Business Executive MBA Viewbook

Scheller College of Business Executive MBA Viewbook

Scheller College of Business Executive MBA Viewbook

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