April 24, 2014
Ologie rebooted Legg Mason’s visual brand in 2007, and since then we’ve worked together on multiple projects to enhance the company’s communications. Most recently, when Legg Mason asked us to create a video for new clients, we needed to succinctly convey the firm’s approach and capabilities in a compelling, approachable narrative. Once again, we turned to the brand’s flexible graphic language.
First, we translated the brand’s design elements into a complementary set of motion graphics for the video space. A crisp script and voice-over were then developed to establish a clear tone. Once the visual and verbal components were brought together, the company’s personality and message came to life clearly and dynamically.