May 30, 2014
A subtle stitch. A tiny sparkle. It’s the little things that separate plain old clothing from true fashion. This idea inspired the focus of the 2014 CCAD Senior Fashion Show: attention to detail. We introduced the concept with an invitation and RSVP card, and then wove it throughout the entire event in video, motion graphics, environmental graphics, and a look book. At the show, the details got the attention they deserve—and since all the proceeds went to the college’s general scholarship fund, CCAD students will get more of the opportunities they deserve as well.
Intro Video
RSVP Card