May 20, 2014
In 2013, Columbus College of Art and Design made a strategic shift in its curriculum, and the school needed to update its admissions communications. Working with CCAD over several months, Ologie created an integrated suite of materials that emphasizes the advantages of the evolved curriculum, puts student work front and center, and links prominent alumni and careers directly to majors. Different pieces meet the needs of different audiences: an overview magazine helps younger high-schoolers match their interests with a major, while a brochure for parents explains the idea of the creative economy with facts, examples, and a glossary of careers. And in every piece, prospective students can clearly see what they might create at CCAD and where they might go after graduation.