May 20, 2014
Hollins University was the first women’s college chartered in Virginia, and it attracts top-notch students, many with similarly historic aspirations. But its admission materials were something of a jumble, and didn’t reflect the university we knew from our visits to campus. Ologie teamed up with Hollins to create a full suite of unified admission pieces that feature breathtaking photography, recurring graphic elements, and a consistent tone and message. Each offers its own insights into the Hollins experience, and together they paint a complete picture of the university throughout the recruitment process.