Website Redesign

May 01, 2014  

Building on the brand work that we completed in 2013, Ologie completely reimagined Pratt.edu, with a focus on directly addressing the needs of prospective students. That meant featuring relevant stories and tons of work from alumni, faculty, and current students—so that future students could get a true sense of the Pratt culture and legacy. From a technical standpoint, the key solution was developing modular templates, so that academic programs could select individual modules based on their content needs, without sacrificing visual consistency. With unique in-page navigation, users can find any specific program right from the home page. And to keep the site current, the templates integrate easily with social media channels, including Pratt’s official network at Behance, where the campus community and alumni showcase their portfolios. View the website »


Pratt Institute Website Redesign Pratt Institute Website Redesign Pratt Institute Website Redesign Pratt Institute Website Redesign Pratt Institute Website Redesign