Brand Evolution

July 24, 2014  

When Fitness Wholesale was in the process of rebranding itself as Elivate, it turned to Ologie for help. The primary objective: make the new brand resonate with personal trainers and fitness centers. With this in mind, we refined Elivate’s identity, clearly articulated its brand story, and developed a visual language that better reflected the active nature of the company and its core audiences.


Elivate Brand Evolution