Positioning and Brand Philosophy

August 18, 2014  

The Heritage College of Osteopathic Medicine at Ohio University has a very clear mission: to train the nation’s best primary care physicians for the state of Ohio. In advance of opening campuses in Cleveland and Dublin (a Columbus suburb), the Heritage College tapped Ologie to develop a compelling brand story that would resonate with prospective students, alumni, prospective faculty, and internal audiences. To help launch the brand within the college, we produced a video that brings the positioning to life. Then, to accompany the video, we created an accessible brochure-within-a-brochure: a larger brand philosophy booklet tells the emotional story behind the Heritage College, and a smaller piece answers basic questions about the brand.


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