Ohio.edu Audience Strategy and Redesign

October 10, 2014  

When considering options for a redesign of the Ohio.edu “front door,” Ohio University partnered with Ologie to gain a better understanding of the site’s audiences and their usage habits. Through qualitative discussions with users and a quantitative review of the site’s analytics, it became clear that the page needed to better communicate with prospective students. Specifically, the new design streamlines content and gears it toward this key audience, while also allowing for a responsive design that works universally across devices.

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