January 28, 2015
For Lehigh University, Ologie drew on the university’s brand story to produce a TV spot, built on the theme “Together, we are genius,” that aired nationally on CBS Sports. It also debuted on the scoreboard of New York’s Yankee Stadium in November, for a sold-out audience of 50,000 fans at college football’s most-played rivalry: the 150th meeting of the Lehigh University Mountain Hawks and Lafayette College Leopards.
To capture the beauty and history of the Lehigh campus, as well as the many opportunities to collaborate across disciplines, we filmed in the university’s historic Linderman Library. The spot features researchers, student-athletes, entrepreneurs, the beekeeping club, members of the Marching 97 band, the school’s mascot, and even a look-alike of Asa Packer, the university’s founder. The video will continue to appear on the airwaves, as well as on the web, in social media, and at events on and off campus.