April 15, 2015
Ologie Hires First Chief Digital Officer to Lead the Agency’s Growing Business
Bill Litfin Returns to Ologie to Expand Its Offer
COLUMBUS, OH — April 15, 2015 — Ologie is pleased to announce that Bill Litfin has joined the independent branding agency as chief digital officer. In this new role, Litfin is responsible for leading Ologie’s digital and video groups, and for growing the agency’s offer to include digital storytelling and content development across digital platforms.
“With Bill’s roots in digital strategy and his experience working across numerous disciplines, Ologie will provide even greater value to our clients through deeper, cross-channel experiences for their brands.” said Bill Faust, managing partner. “Integrating brand strategy with analytics, research, user experience, and social strategy is where Bill shines. He’s a skilled industry leader, and to say we’re excited to have him lead these efforts is an understatement.”
Litfin, who earlier in his career was Ologie’s first dedicated digital employee, is a multifaceted marketing leader with 20 years of experience in traditional and digital marketing. He comes to Ologie from Moxie, where he was responsible for digital strategy, content marketing, and channel engagement across the agency’s five offices. Prior to Moxie, Litfin was owner and senior partner of Shift Global, where he oversaw strategy and user experience, delivering experience strategy and custom digital solutions to global clientele. In October 2012, Shift Global was sold to Engauge (which was later sold to Publicis Groupe and merged with Moxie).
Over the course of his career, he’s worked on brands such as Bacardi, Dewar’s Scotch, UPS, Nike, Zone Perfect, Coca-Cola, Anthem, People Magazine, PBS, Deutsche Bank, Cardinal Health, and Nationwide.
“It’s an exciting time to be joining an organization that I’ve long considered one of the most fearless branding agencies in the business,” said Litfin. “In an evolving and dynamic environment, Ologie continues to maintain incredible talent, grow its business year over year, and consistently deliver creative work that moves people.”
Ologie is a branding agency. We help our clients define their purpose and tell their stories in engaging ways. The brands we build and messages we craft are based on smart insights and compelling creative expressions that help people make important life decisions about their health, wealth, and education. We are researchers, strategists, designers, storytellers, and creative problem solvers. We create brand experiences through all forms of media: print, digital, environmental, photographic, and video. We build brands with purpose. ologie.com
FOR FURTHER INFORMATION CONTACT
Dawn Marinacci, Marketing Director