June 15, 2015
Jennifer Fredritz Joins Ologie as Creative Director
Former WD Partners Associate Brings Creative Leadership Experience to Growing Branding Agency
COLUMBUS, OH — June 16, 2015 — Ologie today announced that Jennifer Fredritz has joined the independent branding agency as creative director. In this role, Fredritz is responsible for leading a studio of writers and designers as they develop creative concepts and brand experiences.
“We’re excited to have Jennifer bring her conceptual thinking, problem solving, and leadership to Ologie,” said Kelly Ruoff, chief creative officer at Ologie. “With her skill in driving creative strategies and delivering engaging experiences, our clients will be even better positioned to achieve their marketing goals.”
Ms. Fredritz brings more than 20 years of experience to Ologie. She comes from WD Partners, where she was responsible for conceptualizing retail experiences, building creative teams, expanding service offerings, and elevating strategic creative. Prior to WD Partners, she worked at Fitch, where she directed design and led the execution of brand experiences for national and international clients in retail, healthcare, banking, and consumer goods.
Over the course of her career, she’s worked on brands such as Wrangler, Humana, HSBC Bank, Express, Danskin, Electrolux, and CVS.
“I’ve long admired Ologie’s work and its core values as a company,” Fredritz said. “It’s inspiring to see how they take on complex branding challenges and create beautifully crafted messages and experiences. So to come here and translate my expertise in retail to what the agency is doing in higher education is a very exciting opportunity for me.”
Ologie is a branding agency. We help our clients define their purpose and tell their stories in engaging ways. The brands we build and messages we craft are based on smart insights and compelling creative expressions that help people make important life decisions. We are researchers, strategists, designers, storytellers and creative problem solvers. We create brand experiences through all forms of media: print, digital, environmental, photographic, and video. In short, we build brands with purpose.