March 15, 2016
Founded in 1870 as one of the first technological institutions west of the Mississippi River, Missouri University of Science and Technology has a long heritage of discovery, creativity, and innovation. With research and applied learning at the forefront of a Missouri S&T education, the institution offers a balance of programs in the sciences, engineering and computing, as well as business and the liberal arts.
As it approached its 150th anniversary, Missouri S&T was seeking to increase the university’s visibility, and to better highlight its degrees as an outstanding return on investment. Extensive market research confirmed S&T’s reputation for academic excellence and led us to a refreshed direction for the brand. The resulting identity — “Miners Dig Deeper” —pays homage not only to the university’s spirit brand and rich history, but also to the idea of Missouri S&T as a place where students and faculty uncover new approaches to learning, research, and global challenges.