The Campus of Tomorrow

Our friends Corey Seemiller, Ph.D., and Meghan Grace, Ed.D. are experts who have been researching Gen Z students since 2013. They are also the creators of The Gen Z Hub and last week they released their latest report, partnering with Ologie on the design. We think it’s a must-read for anyone working in higher education.

Download the free report: The Campus Of Tomorrow: For today’s GenZ students

This report focuses on Generation Z’s preferences in communication, motivation, and interpersonal dynamics. These are all areas which warrant consideration in post-pandemic planning for student recruitment, engagement, and success. It also explores recent trends related to mental and emotional wellbeing, social justice and social change, and learning, highlighting how these trends impact the way Gen Z students navigate their collegiate lives.

The Campus of Tomorrow

Our friends Corey Seemiller, Ph.D., and Meghan Grace, Ed.D. are experts who have been researching Gen Z students since 2013. They are also the creators of The Gen Z Hub and last week they released their latest report, partnering with Ologie on the design

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Five tips for socializing a new brand

How you share your brand with key stakeholders is just as important as the brand development process. We’ve compiled five strategies to help you ensure that all the work spent developing your brand receives a positive response and buy-in from your main audiences.

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What’s in a name?

Observations on the role of naming within marketing and branding, specifically as it relates to higher ed. We are seeing the emergence of new names, types of names, and naming projects within the field of education.

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DE&I in Higher Ed Enrollment Marketing

The quest for greater diversity on college campuses has long been a need, but only recently has it been backed with so much intentionality. Many institutions have pulled diversity, equity, and inclusion to the top of their enrollment goals.

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