We read it in many of the higher ed RFPs we receive: “final deliverable will be a recommendation for brand platform, identity mark, and tagline development.” The request is simply stated, as if all three things are of equal weight and relevance.
Let’s be clear: Metrics are important. Very important. We geek out over data, too. But we’re just as driven by our clients’ specific objectives, and those are much more than seeing “likes” increase. Consider these takeaways when optimizing your social strategy.
Recently the Chronicle of Higher Education reported that one-quarter of prospective students decide not to apply to a college because they’ve a bad experience on the school’s website. (And no, just having a responsive site doesn’t guarantee a good experience.) Here are three things you can do to up your site’s game as a great admissions partner.
We loved spending a few days in San Francisco for the annual CASE Summit for Leaders in Advancement earlier this month. After three days with the brightest minds in higher ed, we were filled with ideas and inspiration. Here are some of our takeaways.
We’ve had the privilege of working with you — the passionate, smart, and fiercely dedicated higher ed professionals who have a unique role in moving education forward.
As the digital world rapidly evolves every day, higher ed must also evolve with it. This not only means being where your students are (online), but talking to them in the right way with the right messages.
Instagram and Snapchat are in a constant battle to outsize, out number, and out perform one another in the ephemeral video battle. In its latest move, Instagram launched two Story updates this week. Here’s what you need to know.
For years, we’ve seen a growing trend of universities using the same identity mark for their academic and athletic brands. It’s a bold move, and a massive undertaking, but the benefits can be well worth it.
Old Trail is a private, independent toddler – grade 8 school in northeast Ohio, known for its dynamic and nimble approach to education. Located in the heart of Cuyahoga Valley National Park, the school’s 62-acre campus offers limitless opportunities for active learning, growing, and exploration.
By 2020, the number of social media users worldwide is expected to reach 2.95 billion. And thanks to a wide range of social channels, it’s never been easier to communicate with brands and get the information we need. For brands in higher ed, this means that you have a unique megaphone to reach your audiences.
Where: San Diego, CA
When: July 23-25
Jill Neely, Digital Creative Director
J.D. Thomas, Assistant Dean for Project Management, Communications, and Special Projects, Rutgers University
Where: The Ohio State University, Ohio Union
When: June 1
Who: Bill Faust, Senior Partner, Chief Strategy Officer and Nathan Thornton, Executive Creative Director
Presentation: The Future Shapers of Communities are also Shaping the Future of Higher Education – Seven Predictions for What’s Next