Yeah, we have a point of view on that.

Yeah, we have a point of view on that.

Yeah, we have a point of view on that.

New Gen Z Research

1500 Students. 50 States. 1 Goal.

Understand how Generation Z thinks about the college search

Get the report

“Excellence. Lives. Here.” The saga of taglines in higher ed continues.

We read it in many of the higher ed RFPs we receive: “final deliverable will be a recommendation for brand platform, identity mark, and tagline development.” The request is simply stated, as if all three things are of equal weight and relevance.

Kelly Ruoff August 30, 2017 Categories Points of View

Social truth: engagement is not everything

Let’s be clear: Metrics are important. Very important. We geek out over data, too. But we’re just as driven by our clients’ specific objectives, and those are much more than seeing “likes” increase. Consider these takeaways when optimizing your social strategy.

Nate Selby August 29, 2017 Categories Points of View

Three ways to improve your website. Now.

Recently the Chronicle of Higher Education reported that one-quarter of prospective students decide not to apply to a college because they’ve a bad experience on the school’s website. (And no, just having a responsive site doesn’t guarantee a good experience.) Here are three things you can do to up your site’s game as a great admissions partner.

Chelsea Castle July 26, 2017 Categories Points of View

CASE Summit round-up: Ideas that made us stop, think, and tweet

We loved spending a few days in San Francisco for the annual CASE Summit for Leaders in Advancement earlier this month. After three days with the brightest minds in higher ed, we were filled with ideas and inspiration. Here are some of our takeaways.

Dawn Marinacci Becca Fick July 26, 2017 Categories Points of View

Moving the needle.

We’ve had the privilege of working with you — the passionate, smart, and fiercely dedicated higher ed professionals who have a unique role in moving education forward.

Ologie July 22, 2017 Categories Case Studies

Choosing the right CMS

As the digital world rapidly evolves every day, higher ed must also evolve with it. This not only means being where your students are (online), but talking to them in the right way with the right messages.

Ologie May 31, 2017 Categories Points of View

5 things you need to know about Instagram Stories

Instagram and Snapchat are in a constant battle to outsize, out number, and out perform one another in the ephemeral video battle. In its latest move, Instagram launched two Story updates this week. Here’s what you need to know.

Carrie Mazza May 25, 2017 Categories Points of View

Merging athletic and academic logos: Sacrilege? Or smart branding?

For years, we’ve seen a growing trend of universities using the same identity mark for their academic and athletic brands. It’s a bold move, and a massive undertaking, but the benefits can be well worth it.

Kelly Ruoff May 23, 2017 Categories Points of View
Old Trail School

Where anything is possible.

Old Trail is a private, independent toddler – grade 8 school in northeast Ohio, known for its dynamic and nimble approach to education. Located in the heart of Cuyahoga Valley National Park, the school’s 62-acre campus offers limitless opportunities for active learning, growing, and exploration.

Ologie May 12, 2017 Categories Case Studies

Social refresh: Nailing the basics in higher ed 

By 2020, the number of social media users worldwide is expected to reach 2.95 billion. And thanks to a wide range of social channels, it’s never been easier to communicate with brands and get the information we need. For brands in higher ed, this means that you have a unique megaphone to reach your audiences.

Carrie Mazza May 9, 2017 Categories Points of View

EduWeb Digital Summit

Where: San Diego, CA

When: July 23-25

Who: 
Jill Neely, Digital Creative Director

J.D. Thomas, Assistant Dean for Project Management, Communications, and Special Projects, Rutgers University

ITGA City and University Relations Conference

Where: The Ohio State University, Ohio Union

When: June 1

Who: Bill Faust, Senior Partner, Chief Strategy Officer and Nathan Thornton, Executive Creative Director

Presentation: The Future Shapers of Communities are also Shaping the Future of Higher Education – Seven Predictions for What’s Next