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Yeah, we have a point of view on that.

Yeah, we have a point of view on that.

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CASE Summit round-up: Ideas that made us stop, think, and tweet

We loved spending a few days in San Francisco for the annual CASE Summit for Leaders in Advancement earlier this month. After three days with the brightest minds in higher ed, we were filled with ideas and inspiration. Here are some of our takeaways.

Dawn Marinacci Becca Fick July 26, 2017 Categories Points of View

Moving the needle.

We’ve had the privilege of working with you — the passionate, smart, and fiercely dedicated higher ed professionals who have a unique role in moving education forward.

Ologie July 22, 2017 Categories Case Studiessss

Choosing the right CMS

As the digital world rapidly evolves every day, higher ed must also evolve with it. This not only means being where your students are (online), but talking to them in the right way with the right messages.

Ologie May 31, 2017 Categories Points of View

5 things you need to know about Instagram Stories

Instagram and Snapchat are in a constant battle to outsize, out number, and out perform one another in the ephemeral video battle. In its latest move, Instagram launched two Story updates this week. Here’s what you need to know.

Carrie Mazza May 25, 2017 Categories Points of View

Merging athletic and academic logos: Sacrilege? Or smart branding?

For years, we’ve seen a growing trend of universities using the same identity mark for their academic and athletic brands. It’s a bold move, and a massive undertaking, but the benefits can be well worth it.

Kelly Ruoff May 23, 2017 Categories Points of View
Old Trail School

Where anything is possible.

Old Trail is a private, independent toddler – grade 8 school in northeast Ohio, known for its dynamic and nimble approach to education. Located in the heart of Cuyahoga Valley National Park, the school’s 62-acre campus offers limitless opportunities for active learning, growing, and exploration.

Ologie May 12, 2017 Categories Case Studiessss

Social refresh: Nailing the basics in higher ed 

By 2020, the number of social media users worldwide is expected to reach 2.95 billion. And thanks to a wide range of social channels, it’s never been easier to communicate with brands and get the information we need. For brands in higher ed, this means that you have a unique megaphone to reach your audiences.

Carrie Mazza May 9, 2017 Categories Points of View

Affecting campus culture through awareness campaigns

Last month, we led an all-day seminar for the 88 colleges and universities in Ohio on how to create powerful campaigns for sexual assault awareness and prevention.

Kelly Ruoff April 7, 2017 Categories Points of View

Tapping into Gen Z’s spheres of influence

Competition for your audiences has never been tighter, and traditional marketing doesn’t always cut it. Sometimes you need a little help. That’s where influencers come in: the people who have the ear of your audience.

Ologie January 24, 2017 Categories Points of View

5 ways to make your brand stand out in 2017

It’s December, that time of year where we spend copious hours reflecting on the past 12 months and preparing for the next 12. In this industry, it’s more important than ever to anticipate change and be prepared to either jump on trends or avoid at all costs.

Ologie December 21, 2016 Categories Points of View

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