It’s All Marketing

It’s All Marketing

In the old days (two or three months ago), admissions departments leveraged a diverse mix of strategies to woo and attract the next class of students: printed materials, in-person campus visits, meetings with local alumni and a whole host of other ‘traditional marketing’ approaches.

Read More

Purpose Driven: Brave Brands

In case you missed it (and it’s nearly impossible to), brands are coming out of the woodwork with ads, emails and otherwise with messages of support and encouragement during these strange days.

Read More

A New Day For Higher Ed Admissions

At its 2019 national conference in Louisville, the members of the National Association of College Admissions Counselors (NACAC) voted to remove three provisions from the association’s Code of Ethics and Professional Pract

Read More

Summer’s over but the pool is still crowded

Recruitment efforts for the 2020–2021 school year are already well under way, but the path to success looks quite different than it used to. Declining high school graduation rates in the Northeast and other areas. An increasing lack of trust in the higher ed industry. Rising tuition and greater competitio

Read More

3 Rules For an Engaging Alumni Magazine

We see a lot of alumni magazines come across our desks. And we can’t help but notice how many feel like a rinse and repeat of issues past. It may be time to hit the refresh button on your publication, so that you can better engage one of your most critical audiences: your graduates.

Read More

Global Cooling

In higher education, many colleges and universities view learning as something that isn’t constrained by classroom walls, campus boundaries, or even geographical border

Read More

The New Freshman

The look of America’s college campuses is shifting. Back in October, I wrote about “The Forgotten 40 percent,” exploring how higher education institutions might better court the growing numbers of adult learners in their marketing and recruitment mater

Read More