In the old days (two or three months ago), admissions departments leveraged a diverse mix of strategies to woo and attract the next class of students: printed materials, in-person campus visits, meetings with local alumni and a whole host of other ‘traditional marketing’ approaches.
Recruitment efforts for the 2020–2021 school year are already well under way, but the path to success looks quite different than it used to. Declining high school graduation rates in the Northeast and other areas. An increasing lack of trust in the higher ed industry. Rising tuition and greater competitio
We see a lot of alumni magazines come across our desks. And we can’t help but notice how many feel like a rinse and repeat of issues past. It may be time to hit the refresh button on your publication, so that you can better engage one of your most critical audiences: your graduates.
Since its inception, Instagram has continued to grow in popularity as a platform for users to engage with each other and for marketers to engage with consumers.