We get it. When you’re recruiting prospective students, it’s difficult to break out of your comfort zone. Your college or university has a system, a protocol, or a communications cycle that’s been used for years. But it’s a new era in higher education, at least if you’re trying to understand students from Generation Z. Here are a few tips from our proprietary Student Union research to help you reach and retain the right students for you.
Born between 1996 and 2010, the members of Generation Z have a very different mindset, thanks to the world they’ve grown up in. And because of this, they’re actually changing the world. Let’s just say they’re anything but typical.
When we start a new engagement with a college or university, we love our initial discussions about project goals and measuring success. It’s a step full of vision and ambition, tempered with an eye toward focus and standards.
One of the most effective ways for a brand to expand its reach is to partner with another like-minded brand in a different industry. By combining their powers, these brands (and their agencies) often find incredibly creative ways to cross-promote and, in doing so, can win over new fans and create serious buzz.
Queens University of Charlotte is a small, private institution that offers a range of undergraduate, graduate, and pre-professional programs, all grounded in a liberal arts core. But despite many enviable features, the university was struggling to stand out in the region and had little reputation outside the state.
We hear it all the time: “Once we get them on campus, we’ve got them hooked.” How could you not? A great tour. A good meal in the best dining hall (with soft-serve ice cream). A glimpse into a residence hall and a lecture hall. Interaction with real students. They’re totally hooked, right?
Here’s a peek at our Ologist’s cars for this year’s big Pinewood Derby race, hosted by Columbus Society of Communicating Arts (CSCA).
Recently, Instagram launched a new feature called Stories, which allows users to post temporary photos without filling up their photo feed or grid. It’s an approachable and ephemeral response to a brand-saturated Instagram feed that tends to be filled with picture-perfect photography.
To celebrate summer we hung out at one of our favorite Columbus breweries, Seventh Son Brewing, for beers and trivia. Not pictured: Hot Chicken Takeover, which was devoured before a photo could be snapped.
The double standard of higher ed marketing, and how to fight it.
For colleges and universities, competition has never been stiffer for top students and faculty, or for research funding, donor dollars, and reputation. Public universities have a hard time explaining what it means to be “public” and liberal arts colleges are still trying to defend the benefits of a multidisciplinary education to 17-year-olds everywhere.
When: March 1, 2018
Who: Bill Faust, Senior Partner and Chief Strategy Officer
Where: Nashville, TN
When: April 11–13
Nathan Thornton, Executive Creative Director, Ologie
Parker Oliver, Executive Director, Marketing and Communications, The University of the South