We see a lot of alumni magazines come across our desks. And we can’t help but notice how many feel like a rinse and repeat of issues past. It may be time to hit the refresh button on your publication, so that you can better engage one of your most critical audiences: your graduates. But […]
I just got back from Stratfest 2018, where planners and strategists from all over the globe gathered to exchange knowledge and experiences, as well as celebrate 50 years of planning (and make predictions about the next 50). Here are a few of my top takeaways: See the forest and the trees (and the bark, too)
Colorado College has always done things differently. In 1970, for example, CC reinvented the liberal arts education with an innovative academic approach: an immersive schedule where students engage with a single subject at a time, for three-and-a-half-week periods. It’s called the Block Plan.
Brands are finding themselves on the hot seat more often these days. Anytime a social or political issue shows up in the 24-hour news feed, a growing number of consumers want brands to weigh in. Take artisan ice cream founder and creator Jeni Britton Bauer who called out Fed-Ex for their refusal to cut ties […]
Here’s a scenario that probably happened in 1988: A bunch of marketers sitting around a table talking about a campaign they were going to do for a certain shoe business called Nike. A guy pulls up an easel and puts a board on it that reads, “Just Do It.” Somebody at the table says, “Isn’t […]
We’re happy to announce that we’ve once again been named a Top Branding Company in Columbus by B2B research firm, Clutch. Last year, we were thrilled to be recognized as a nation-wide industry leader, and this local ranking is a testament to the commitment to our own commu
In today’s overstuffed and noisy market, standing out is considered a mandatory goal for all brands. But often, brand-builders focus too heavily on differentiation – which can blind you to the needs of more established relationships and expose your institution to unnecessary risk.