It’s the opposite of wishy-washy.

It’s the opposite of wishy-washy.

Deliberate means knowing where you're going. It means you have a specific way of doing something. It means you lead the way with strength and conviction. Deliberate is the opposite of wishy-washy. It's being straightforward and simple.

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Designer Series

To highlight the devotion many of today’s top interior designers have to Sferra sheets, we created the In Bed With series. This digital campaign featured a Q & A with each designer, revealing design ideas, tips, and the ways they love to use Sferra linens.

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Identity

Belk, a 125-year-old department store with more than 300 locations in the Southern U.S., is a storied retail institution in the region. But the brand was showing its age. The logo had last been refreshed in 1967

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Identity

Facecard, a prepaid, reloadable MasterCard, needed a fresh logo that would appeal to both its young users and their parents. Ologie created a colorful logo system that’s as approachable and easy to use as the card itself.

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losecount.com

The higher the thread count, the better the sheet, right? Not exactly. Ologie created this site for Sferra Fine Linens to debunk the myth that good sheets are all about the thread count number. We included the hard facts, the technology behind them, and video tips—like how to fold a fitted shee

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Empathy Experiment

Ologie partnered with Capital University's president, Denvy Bowman, to refine his thought leadership platform and its related program, both of which were based on a simple concept: empathy.

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