Strategy in 3D

Strategy in 3D

In today’s overstuffed and noisy market, standing out is considered a mandatory goal for all brands. But often, brand-builders focus too heavily on differentiation – which can blind you to the needs of more established relationships and expose your institution to unnecessary risk.

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The relevance of style

Sweating your brand’s small stuff for consistency and credibility These days, my colleagues and I are encouraged to see so many institutions of higher education paying attention to the voice of their brands and thinking about how to write effectively across campu

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Healthy brands need a balanced diet

Building a healthy brand isn’t about chasing trends or joining in on the current craze. Healthy brands can’t cleanse their way to top-of-mind awareness. There’s no crash diet for building a customer pipeline, and no superfood that promises a higher conversion

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Chatbot 101 for Higher Ed

To keep up with the rapid digital evolution, many in higher ed are experimenting with new technologies. The latest? Chatbots. Here’s what you need to know. Chatbots are a form of artificial intelligence, but that characterization may be a little too upmarke

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6 Steps for effective video storytelling

Simple is best in a competitive and crucial video environment. Video reigns supreme as the most important medium today. A great video is all about taking a people on a journey. Where do you want them to go, what do you want them to know and—most importantly—what do you want them to feel? Once you answer […]

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It takes a lot to build a future.

Montana State University, located in Bozeman, educates 14,000 students as part of its mission as the state’s land-grant institution. Set in the picturesque Gallatin Valley, the campus offers a one-of-a-kind blend of academic excellence and outdoor adventure.

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Mobile first is not mobile only

If your website is the front door for your audiences — most importantly prospective and current students — then mobile is the driveway. Consider these points to make it the best possible experience. 1. Mobile should never be an afterthou

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There is no creative process

Where does the best creative work come from? Nobody knows. Most of us know that it doesn’t come from a strict set of rules, structures, and templates. But everybody knows that strong brands are consistent. And consistency comes from strong brand standards. From rules.

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