“Excellence. Lives. Here.” The saga of taglines in higher ed continues.

Social truth: engagement is not everything

Let’s be clear: Metrics are important. Very important. We geek out over data, too. But we’re just as driven by our clients’ specific objectives, and those are much more than seeing “likes” increase. Consider these takeaways when optimizing your social strategy.

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Three ways to improve your website. Now.

Recently the Chronicle of Higher Education reported that one-quarter of prospective students decide not to apply to a college because they’ve a bad experience on the school’s website. (And no, just having a responsive site doesn’t guarantee a good exper

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Moving the needle.

We’ve had the privilege of working with you — the passionate, smart, and fiercely dedicated higher ed professionals who have a unique role in moving education forward.

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Finding a voice. Making the ask.

Smith College has a long history of generous philanthropy, beginning with the bequest from Sophia Smith that founded the college in 1871. That gift didn’t just make higher education for women attainable; it transformed the liberal arts education landscap

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Choosing the right CMS

As the digital world rapidly evolves every day, higher ed must also evolve with it. This not only means being where your students are (online), but talking to them in the right way with the right messages.

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Where anything is possible.

Old Trail is a private, independent toddler – grade 8 school in northeast Ohio, known for its dynamic and nimble approach to education. Located in the heart of Cuyahoga Valley National Park, the school’s 62-acre campus offers limitless opportunities for active learning, growing, and exploration.

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