We read it in many of the higher ed RFPs we receive: “final deliverable will be a recommendation for brand platform, identity mark, and tagline development.” The request is simply stated, as if all three things are of equal weight and relevance.
Let’s be clear: Metrics are important. Very important. We geek out over data, too. But we’re just as driven by our clients’ specific objectives, and those are much more than seeing “likes” increase. Consider these takeaways when optimizing your social strategy.
Recently the Chronicle of Higher Education reported that one-quarter of prospective students decide not to apply to a college because they’ve a bad experience on the school’s website. (And no, just having a responsive site doesn’t guarantee a good exper
We loved spending a few days in San Francisco for the annual CASE Summit for Leaders in Advancement earlier this month. After three days with the brightest minds in higher ed, we were filled with ideas and inspiration. Here are some of our takeaways.
Smith College has a long history of generous philanthropy, beginning with the bequest from Sophia Smith that founded the college in 1871. That gift didn’t just make higher education for women attainable; it transformed the liberal arts education landscap
For years, we’ve seen a growing trend of universities using the same identity mark for their academic and athletic brands. It’s a bold move, and a massive undertaking, but the benefits can be well worth it.
Old Trail is a private, independent toddler – grade 8 school in northeast Ohio, known for its dynamic and nimble approach to education. Located in the heart of Cuyahoga Valley National Park, the school’s 62-acre campus offers limitless opportunities for active learning, growing, and exploration.