We love a good story. And we know yours is powerful.

HERE’S WHAT WE DO

We’re experts at helping you identify your story, harness it, and get it out into the world. We spend time studying every client — getting to know your unique position, problems, and goals.

Doug and Adina talking

A powerhouse creative team that delivers compelling stories. That’s who we are. We craft platforms around research and human insights. We build flexible systems that adapt to each of your audiences. We identify what makes you authentically unique to create a brand only you can own.

Becca and Dawn talking

We’re experts in higher education marketing. We’ve conducted research and gathered insights on Gen Z and Gen Alpha. We understand these students’ diverse journeys, and we meet them where they are digitally. Our campaigns cover every stage of the funnel, so that you can stand out and guide students through their entire admissions journey.

Ologists looking at computer

With our buying power, you’ll get the most reach for your investment. We stay on top of the most effective ways to get your story in front of your audience with the best results. We’re also very aware that you can do all of this right — and it can still fail, if the creative isn’t compelling enough to move your audience.

Tyler and Eric talking

Your institutional story should embrace your history, highlight your regional and global impact today, and prepare your brand to last long into the future. We identify why your unique perspective and thought leadership are valuable, helping shift perceptions among industry partners and elevating your rankings among peers.

Ologists brainstorming

We help you make the case to every single potential donor, engaging with people who have an emotional connection to your brand and highlighting the direct impact their investment can have on your institution. We understand your donors in every generation, so that we can make the most effective appeal possible.

HERE'S HOW WE DO IT

01

Research and Strategy

  • Qualitative research
  • Quantitative research
  • Testing
  • Mission and vision
  • Positioning
  • Segmentation
  • Architecture
  • Naming
  • Launch planning
  • Governance

02

Creative and Video

  • Story and voice
  • Visual expression
  • Identity
  • Training
  • Environmental
  • Experiential
  • Video
  • Print
  • Animation
  • Photography

03

Web Experiences

  • Full site development
  • Landing pages
  • Microsites
  • Front-end design
  • Back-end design
  • IA and UX consultation

04

Digital Marketing and Media

  • Marketing strategy and planning
  • Content strategy
  • Media planning
  • Media placement
  • Measurement and optimization
  • UX and pixel strategy
  • Email design and development
  • Social media strategy 
  • Asset creation

05

Marketing Technology

  • Data analysis
  • CRM strategy
  • Virtual event strategy
  • SMS targeting
  • Device targeting
  • Measurement
  • White papers and resources

06

Planning and Consulting

  • Board communications
  • Account planning
  • Institutional strategic plans
  • Strategic socialization

OUR VALUES

Our company’s values reflect the type of people we work well with. Embracing these values, we’re proud of the relationships we’ve built, both within our walls and with our partners.

Ologists smiling

All In

We’re 100 percent invested in what we do — both because that’s how we sustain our business, and because this is our purpose. We set high standards, and we deliver great work. We push boundaries and give ourselves permission to take risks. We lean in to help one another make the best work possible. Being all in doesn’t mean that we’re always on: it means that when we are on, we’re giving it everything we’ve got.

Matt preparing a turkey

Be a Good Human

We show respect in everything. We care deeply. We have a heartfelt desire to always do the right thing, even when it’s difficult. Through our conversations and actions, we inspire empathy and understanding — withholding judgment and honoring the humanity in every person, always.

Audrey speaking at Brand Camp

Simple is Smart

We work hard to create clarity, even in the most complex situations. We sit amid the chaos, sorting things out until we find the right answers. We solve problems, find patterns, and make connections. We value quality and clarity over volume.

Abby and Erin smiling

Be Inclusive

We respect our differences and seek out our similarities. We hand the microphone to unheard voices, and listen to those perspectives before we take action. We weave everyone’s unique experiences into the fabric of our culture. We dig into our biases and encourage our clients to do the same. We learn from each other and advocate for change — not just within our company, but throughout our industry. All of this helps us become better people, but it also helps us become better partners, with a multifaceted array of perspectives that allow us to make thoughtful recommendations to the clients we serve.

Dakota talking to another Ologist

Invest and Celebrate

We strive to bring out the best in each other. We are genuine and grateful, taking extra steps to show colleagues and clients that we value them. We carefully cultivate an environment that fosters growth, builds confidence, and expands knowledge and skills. We lift each other up. We give credit where it’s due and we show up for each other, every day.