Everything was on track for a successful launch of Purdue’s new institution brand, except for one little thing: 2020. They had a powerful story to tell and a solid plan for success, but with the onset of a global pandemic, they had to get a little creative in the execution. It meant taking an atypical approach to storytelling with a renewed focus on health and safety, all while undertaking their biggest marketing push in years. And of all years, it was this one.

Through video, digital, print, and environmental applications, we helped Purdue University tap into some impactful ways to take their next giant leap