Hampshire College was founded in 1965 to radicalize the liberal arts. And since day one, it’s been shaking the status quo: No majors or minors. No letter grades. No freshmen or seniors. No departments at all. Just the Hampshire way: a hyper-personal and fully customized education. Perfect for all rebels with a cause.
The college needed a powerful enrollment platform, as well as a companion fundraising campaign to help ensure its future and financial sustainability. This platform needed to communicate both Hampshire’s proven past of change-making and its new, revolutionary curriculum — an urgent, unbounded, and entrepreneurial approach to the liberal arts, with real-world issues at its core. Designed to continually evolve to address the pressing needs of society, this updated offer was as dynamic as the institution itself.
Through deep collaboration with the architects of Hampshire’s evolved offer, we developed an enrollment platform that tied together the past, present, and future of the college, and captured the school’s identity as the original place for change-makers. It also sent a bold message to the next generation of avant-gardes: We were made for change. What were you made for?
Our work tied each part of the experience and the education to the curriculum’s three strategic pillars (urgent, unbounded, and entrepreneurial). The biggest message: the power of each individual student to steer their own education and make a tangible, meaningful impact in the world. The design language tapped into this same idea, using bold typography and an ever-evolving Hampshire “H” as a container for individualized variety and self-expression.