The persistent pursuit of the next giant leap.
Primary Brand / Sub-Brands / Identity / Video / Digital
THE STORY
The Purdue University brand stood for excellence in STEM fields, affordability and ROI, and a legion of devoted fans, students, and 600,000 alumni. But it failed to tell the full story – one celebrating the entirety of Purdue. Through a comprehensive, collaborative approach, we developed the strategic framework, creative platform, and campaigns that helped align every level of the institution.
THE NUMBERS
8,900
incoming first-year students, a record number and an 11% increase from previous years
38,000
new followers on social media, a year-over-year increase of 42%
No. 3
Named the #3 most recognized U.S. public university (and #4 most trusted)
Top 20
Recognized as a Brand That Matters for three years running, and one of the 20 Most Innovative Companies by Fast Company magazine.
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