![The persistent pursuit of the next giant leap.](/_gatsby/image/cde98ffa9646769ca987a4c82e3720ff/3dcf8e902a9e6e0025fc83e4b55ea56c/LOGO_Purdue_White.png?u=https%3A%2F%2Flive-ologie.pantheonsite.io%2Fwp-content%2Fuploads%2F2023%2F11%2FLOGO_Purdue_White.png&a=w%3D63%26h%3D33%26fm%3Dpng%26q%3D75&cd=0bb6f5dfaee69920c60a28943204cbff)
The persistent pursuit of the next giant leap.
Primary Brand / Sub-Brands / Identity / Video / Digital
![](/_gatsby/image/255e40a67f5908ff59e6fc149b59bf20/e5078817d00d6bc31f9c10e5a68e1fe1/Purdue_Header-Image.jpg?u=https%3A%2F%2Flive-ologie.pantheonsite.io%2Fwp-content%2Fuploads%2F2023%2F11%2FPurdue_Header-Image.jpg&a=w%3D203%26h%3D203%26fm%3Djpg%26q%3D75&cd=131c409c38163dcef6db078020b7491c)
THE STORY
The Purdue University brand stood for excellence in STEM fields, affordability and ROI, and a legion of devoted fans, students, and 600,000 alumni. But it failed to tell the full story – one celebrating the entirety of Purdue. Through a comprehensive, collaborative approach, we developed the strategic framework, creative platform, and campaigns that helped align every level of the institution.
THE NUMBERS
8,900
incoming first-year students, a record number and an 11% increase from previous years
38,000
new followers on social media, a year-over-year increase of 42%
No. 3
Named the #3 most recognized U.S. public university (and #4 most trusted)
Top 20
Recognized as a Brand That Matters for three years running, and one of the 20 Most Innovative Companies by Fast Company magazine.
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