The first human to set foot on Mars is in middle school today. And if history serves, it will be a visit to the Smithsonian’s National Air and Space Museum that ignites her passion for flight. Now, this beloved museum is undergoing a $250 million transformation of its exhibits and spaces, to further inspire tomorrow’s explorers, innovators and heroes.
How do you create a campaign as moving as the Wright Flyer, Apollo 11 Command Module and Space Shuttle Discovery? Capture the moment a visit to this extraordinary place sparks a lifelong passion for flight. It inspires the Ignite Tomorrow campaign theme. It echoes through a comprehensive suite of print materials tailored for both a visitor and a major donor, celebrating iconic vehicles and artifacts, the pioneers who conceived of and flew with them, and the stewards who care for and teach from them. This moment is followed to Mars and back in the campaign film voiced by Harrison Ford, and lives throughout an award-winning web experience.
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