Powerful stories get powerful results.
Campaign Marketing / Media Placement
THE STORY
William Paterson University is one of the largest producers of college graduates in New Jersey, and is among the top 25 universities nationwide for social mobility. With a brand new academic offer to showcase, it was the perfect time for William Paterson to partner with Ologie. Together we launched an integrated marketing campaign that told the powerful story of the institution’s student-focused philosophy.
THE NUMBERS
15 million+
Exceeded 15 million impressions
93%
Produced a 93% lift on yield for undergraduate students
213
Engaged 213 prospective graduate students
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