Powerful stories get powerful results.

Powerful stories get powerful results.

Campaign Marketing / Media Placement

THE STORY

William Paterson University is one of the largest producers of college graduates in New Jersey, and is among the top 25 universities nationwide for social mobility. With a brand new academic offer to showcase, it was the perfect time for William Paterson to partner with Ologie. Together we launched an integrated marketing campaign that told the powerful story of the institution’s student-focused philosophy.

THE NUMBERS

15 million+

Exceeded 15 million impressions

93%

Produced a 93% lift on yield for undergraduate students

213

Engaged 213 prospective graduate students

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