A look inside the minds (and households) of those raising Gen Alpha.

They are adaptive and practical. Protective yet empowering. Rather than fearing technology, they readily embrace it. Alpha parents are painfully aware that they are equipping their children for a rapidly changing world (and present) well beyond their control. The pandemic proved they are accustomed to wearing many hats— from advocate to caregiver, friend to mentor, playmate to teacher.

The most important? Gen Alpha’s most trusted confidant. In fact, they pride themselves on having the info or knowing exactly where to go (if they don’t).

What does this mean for higher ed marketers trying to reach Gen Alphas? Parents may have always been an influencer, but welcome to an entirely new era.

Learn more about how the parents of Gen Alpha will shape the future of admissions by downloading the full report.