Yeah, we have a point of view on that.

Yeah, we have a point of view on that.

Yeah, we have a point of view on that.

New Gen Z Research

1500 Students. 50 States. 1 Goal.

Understand how Generation Z thinks about the college search

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CASE Summit round-up: Ideas that made us stop, think, and tweet

We loved spending a few days in San Francisco for the annual CASE Summit for Leaders in Advancement earlier this month. After three days with the brightest minds in higher ed, we were filled with ideas and inspiration. Here are some of our takeaways:  To keep up with a rapidly changing environment, colleges and universities should look to industries like retail and consumer packaged

Dawn Marinacci Becca Fick July 24, 2017 Categories Points of View

Three ways to improve your website. Now.

Recently the Chronicle of Higher Education reported that one-quarter of prospective students decide not to apply to a college because they’ve a bad experience on the school’s website. (And no, just having a responsive site doesn’t guarantee a good experience.) Here are three things you can do to up your site’s game as a great

Chelsea Castle July 24, 2017 Categories Points of View

Choosing the right CMS

As the digital world rapidly evolves every day, higher ed must also evolve with it. This not only means being where your students are (online), but talking to them in the right way with the right message.

Ologie June 22, 2017 Categories Points of View

Merging athletic and academic logos: Sacrilege? Or smart branding?

For years, we’ve seen a growing trend of universities using the same identity mark for their academic and athletic brands. It’s a bold move, and a massive undertaking, but the benefits can be well worth it.

Kelly Ruoff June 22, 2017 Categories Points of View

5 things you need to know about Instagram Stories

Instagram and Snapchat are in a constant battle to outsize, out number, and out perform one another in the ephemeral video battle. In its latest move, Instagram launched two Story updates this week. Here’s what you need to know.

Carrie Mazza May 25, 2017 Categories Points of View
Old Trail School

Where anything is possible.

Old Trail is a private, independent K–8 school in northeast Ohio, known for its dynamic and nimble approach to education. Located in the heart of Cuyahoga Valley National Park, the school’s 62-acre campus offers limitless opportunities for active learning, growing, and exploration.

Ologie May 22, 2017 Categories Case Studies

Social refresh: Nailing the basics in higher ed 

By 2020, the number of social media users worldwide is expected to reach 2.95 billion. And thanks to a wide range of social channels, it’s never been easier to communicate with brands and get the information we need. For brands in higher ed, this means that you have a unique megaphone to reach your audiences.

Carrie Mazza May 9, 2017 Categories Points of View

Affecting campus culture through awareness campaigns

Last month, we led an all-day seminar for the 88 colleges and universities in Ohio on how to create powerful campaigns for sexual assault awareness and prevention.

Kelly Ruoff April 7, 2017 Categories Points of View

Tapping into Gen Z’s spheres of influence

Competition for your audiences has never been tighter, and traditional marketing doesn’t always cut it. Sometimes you need a little help. That’s where influencers come in: the people who have the ear of your audience.

Ologie January 24, 2017 Categories Points of View

The not-so-typical dorm life

I’m not really the dorm room type of person. The whole communal bathroom thing and sharing a bedroom just really wasn’t my thing. When they tell me to wear flip flops into the disgusting pit I’m supposed to clean myself in, it seems a bit like a red flag.

Dakota Story January 11, 2017 Categories Intern Stories


Where: APLU Strategic Communicators Conference in Seattle, Washington 

When: July 16-18, 2017

Who: William Faust, Managing Partner 

Presentation: Understanding Gen Z 

eduWeb Digital Summit

Where: 2017 eduWeb Digital Summit in Boston, Massachusetts 

When: August 7-10, 2017

Who: Carolyn Stephenson, Executive Strategy Director 

Presentation: Content and email marketing: 7 Steps to an Integrated Content Strategy

AMA 2017

Where: 2017 AMA Symposium for the Marketing of Higher Education in Atlanta, Georgia 

When: November 12-15, 2017

Who: William Faust, Managing Partner with:

  • Dave Sonntag, Associate Vice President Marketing and Communications at Gonzaga University
  • Tracy Vosburgh, Senior Associate Vice President at Virginia Tech
  • Christie Harper, Assistant Vice President of University Communications at California Lutheran University

Presentation: Athletic Brands vs. Academic Brands panel 


Where: 43rd Annual Case V conference in Chicago, Illinois

When: December 10-12, 2017

Who: Doug Edwards, Ologie senior strategist with:

  • Susan Abel, Associate Vice President and Campaign Coordinator at Xavier University
  • Peter Owendoff, Assistant Vice President University Relations at Xavier University

Presentation: Market to Audience Mindset, Not Demographics