We loved spending a few days in San Francisco for the annual CASE Summit for Leaders in Advancement earlier this month. After three days with the brightest minds in higher ed, we were filled with ideas and inspiration. Here are some of our takeaways: To keep up with a rapidly changing environment, colleges and universities should look to industries like retail and consumer packaged
Recently the Chronicle of Higher Education reported that one-quarter of prospective students decide not to apply to a college because they’ve a bad experience on the school’s website. (And no, just having a responsive site doesn’t guarantee a good experience.) Here are three things you can do to up your site’s game as a great
As the digital world rapidly evolves every day, higher ed must also evolve with it. This not only means being where your students are (online), but talking to them in the right way with the right message.
For years, we’ve seen a growing trend of universities using the same identity mark for their academic and athletic brands. It’s a bold move, and a massive undertaking, but the benefits can be well worth it.
Instagram and Snapchat are in a constant battle to outsize, out number, and out perform one another in the ephemeral video battle. In its latest move, Instagram launched two Story updates this week. Here’s what you need to know.
Old Trail is a private, independent K–8 school in northeast Ohio, known for its dynamic and nimble approach to education. Located in the heart of Cuyahoga Valley National Park, the school’s 62-acre campus offers limitless opportunities for active learning, growing, and exploration.
By 2020, the number of social media users worldwide is expected to reach 2.95 billion. And thanks to a wide range of social channels, it’s never been easier to communicate with brands and get the information we need. For brands in higher ed, this means that you have a unique megaphone to reach your audiences.
Last month, we led an all-day seminar for the 88 colleges and universities in Ohio on how to create powerful campaigns for sexual assault awareness and prevention.
Competition for your audiences has never been tighter, and traditional marketing doesn’t always cut it. Sometimes you need a little help. That’s where influencers come in: the people who have the ear of your audience.
I’m not really the dorm room type of person. The whole communal bathroom thing and sharing a bedroom just really wasn’t my thing. When they tell me to wear flip flops into the disgusting pit I’m supposed to clean myself in, it seems a bit like a red flag.
Where: APLU Strategic Communicators Conference in Seattle, Washington
When: July 16-18, 2017
Who: William Faust, Managing Partner
Presentation: Understanding Gen Z
Where: 2017 AMA Symposium for the Marketing of Higher Education in Atlanta, Georgia
When: November 12-15, 2017
Who: William Faust, Managing Partner with:
- Dave Sonntag, Associate Vice President Marketing and Communications at Gonzaga University
- Tracy Vosburgh, Senior Associate Vice President at Virginia Tech
- Christie Harper, Assistant Vice President of University Communications at California Lutheran University
Presentation: Athletic Brands vs. Academic Brands panel
Where: 43rd Annual Case V conference in Chicago, Illinois
When: December 10-12, 2017
Who: Doug Edwards, Ologie senior strategist with:
- Susan Abel, Associate Vice President and Campaign Coordinator at Xavier University
- Peter Owendoff, Assistant Vice President University Relations at Xavier University
Presentation: Market to Audience Mindset, Not Demographics