Yeah, we have a point of view on that.

Yeah, we have a point of view on that.

Yeah, we have a point of view on that.

New Gen Z Research

1500 Students. 50 States. 1 Goal.

Understand how Generation Z thinks about the college search

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There is no creative process

Where does the best creative work come from? Nobody knows. Most of us know that it doesn’t come from a strict set of rules, structures, and templates. But everybody knows that strong brands are consistent. And consistency comes from strong brand standards. From rules.

Nathan Thornton September 5, 2017 Categories Points of View

“Excellence. Lives. Here.” The saga of taglines in higher ed continues.

We read it in many of the higher ed RFPs we receive: “final deliverable will be a recommendation for brand platform, identity mark, and tagline development.” The request is simply stated, as if all three things are of equal weight and relevance.

Kelly Ruoff August 30, 2017 Categories Points of View

Social truth: engagement is not everything

Let’s be clear: Metrics are important. Very important. We geek out over data, too. But we’re just as driven by our clients’ specific objectives, and those are much more than seeing “likes” increase. Consider these takeaways when optimizing your social strategy.

Nate Selby August 29, 2017 Categories Points of View

Three ways to improve your website. Now.

Recently the Chronicle of Higher Education reported that one-quarter of prospective students decide not to apply to a college because they’ve a bad experience on the school’s website. (And no, just having a responsive site doesn’t guarantee a good experience.) Here are three things you can do to up your site’s game as a great admissions partner.

Chelsea Castle July 26, 2017 Categories Points of View

CASE Summit round-up: Ideas that made us stop, think, and tweet

We loved spending a few days in San Francisco for the annual CASE Summit for Leaders in Advancement earlier this month. After three days with the brightest minds in higher ed, we were filled with ideas and inspiration. Here are some of our takeaways.

Dawn Marinacci Becca Fick July 26, 2017 Categories Points of View

Choosing the right CMS

As the digital world rapidly evolves every day, higher ed must also evolve with it. This not only means being where your students are (online), but talking to them in the right way with the right messages.

Ologie May 31, 2017 Categories Points of View

5 things you need to know about Instagram Stories

Instagram and Snapchat are in a constant battle to outsize, out number, and out perform one another in the ephemeral video battle. In its latest move, Instagram launched two Story updates this week. Here’s what you need to know.

Carrie Mazza May 25, 2017 Categories Points of View

Merging athletic and academic logos: Sacrilege? Or smart branding?

For years, we’ve seen a growing trend of universities using the same identity mark for their academic and athletic brands. It’s a bold move, and a massive undertaking, but the benefits can be well worth it.

Kelly Ruoff May 23, 2017 Categories Case Studies
Old Trail School

Where anything is possible.

Old Trail is a private, independent toddler – grade 8 school in northeast Ohio, known for its dynamic and nimble approach to education. Located in the heart of Cuyahoga Valley National Park, the school’s 62-acre campus offers limitless opportunities for active learning, growing, and exploration.

Ologie May 12, 2017 Categories Case Studies

Social refresh: Nailing the basics in higher ed 

By 2020, the number of social media users worldwide is expected to reach 2.95 billion. And thanks to a wide range of social channels, it’s never been easier to communicate with brands and get the information we need. For brands in higher ed, this means that you have a unique megaphone to reach your audiences.

Carrie Mazza May 9, 2017 Categories Points of View

AMA 2016

Where: 2016 Symposium for the Marketing of Higher Education

When: December 6, 2016

Who: William Faust, Managing Partner, and Mary Baglivo, Chief Marketing Officer at Northwestern University

Presentation: Giving a Brand New Direction: The Northwestern Story

CASE V

Where: Sheraton Hotel & Towers, Chicago, Illinois

When: December 12, 2016

Who: Paul Davis, Ologie Creative Director and Robin Bowlus, Director of Public Relations at Bluffton University

Presentation: One Campaign. Many Generations. All In. Effectively Engaging Alumni Across Generations.

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