Going for hype over heartstrings

For many schools seeking to connect with alumni donors, it’s enough to evoke memories of campus. But for a place as dynamic as Lehigh University, nothing is more inspiring than the real impact alumni are making, well beyond the region. So when Ologie was tapped to create the film for the university’s “Go” campaign, we dug deep into the work of alumni across fields, industries, and decades, and composed a pulse-pounding testament to their achievements. And the initiative has seen great success: With more than $1 billion raised so far, Lehigh decided to raise the campaign goal for its final leg.