Always forging ahead

With strong recognition but limited understanding beyond its home city, the University of Pittsburgh sought to elevate its reputation as a national leader in innovation and change. First, Ologie modernized Pitt’s long-standing visual identity, simplifying its logo and crafting a system built for digital use. Then we built the “Forge Ahead” campaign, combining bold creative with a data-driven media strategy across five major markets — an effort that earned 71 million impressions and measurably raised awareness.