Reimagining the prospective student experience.

Amherst College has never been content with the conventional. Its admissions process had evolved: eliminating legacy preferences, championing equity, and welcoming more first-gen students than ever. But its outreach still felt stuck in the past. That’s when Amherst partnered with Ologie to reimagine the entire prospective student journey, from the first touchpoint to the acceptance celebration. Together, we set out to build a smarter, more human way to communicate what makes Amherst extraordinary.