Reinventing the journey to Amherst

Amherst College had taken bold steps in admissions: eliminating legacy preferences, championing equity, welcoming more first-gen students. But its outreach didn’t match its momentum. Partnering with Ologie, the college reimagined the entire prospective student journey. Together we built a brand with Amherst at the center. Nearly 70 custom illustrations added warmth and personality, while studio and campus photography captured real depictions of student life. The new platform, “Altogether Amherst,” delivers a clear, unifying message that feels as bold and distinctive as the institution itself.

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Amherst College

Baruch College