Blending city and soul into an unstoppable brand.

Baruch College is one of the senior institutions in the City University of New York (CUNY) system. Students of color make up around 75% of the college’s undergraduate population, and Baruch was recently dubbed “an upward-mobility machine” by The New York Times.  But despite these impressive differentiators, the college struggled for prominence in a crowded regional market. Baruch partnered with Ologie to build a brand platform that would spotlight the institution on the national stage and raise awareness as an academically rigorous and inclusivity-focused engine of opportunity.