Bringing a brand refresh to life

As part of activating the refreshed Fordham University brand, we conducted two photo shoots on location for the university. The first shoot focused on its campuses in the Bronx and downtown Manhattan, expanding the photo library to better represent the “For What Matters” platform and the Fordham vibe. The second shoot, dedicated to an out-of-home advertising campaign, took place all around New York City, where we followed six Fordham students and young alumni into their professional environments, capturing their portraits in the places where they make their impact on the world.