Defying convention, delivering results

Since its founding in 1965, Hampshire College has defied convention — no majors, no grades, no departments. When the school introduced a revolutionary new curriculum, it needed a rousing new story as well. We collaborated with Hampshire to create a brand platform that both honored its rebellious past and inspired today’s students, reintroducing the school as the original home for change-makers. The results were immediate: Inquiries jumped 136%, applications rose 60%, and Hampshire enrolled its largest class in years.