Four parks, one experience

The Columbus Zoo and Aquarium comprises four distinct parks (the Zoo, Zoombezi Bay, the Wilds, and Safari Golf Club), each of which had always been marketed on its own. But that meant they didn’t feel like part of the same family. Ologie worked with the organization to create a consistent visual language across all properties. We shot candid, naturally lit photography to capture the joys of being there. A cohesive illustration set and color system tied everything together, while still allowing each park to shine in its own way. The result was a unified campaign that celebrated the magic of every Columbus Zoo experience.