Good work, greater purpose

UMass Amherst wanted to become a top choice for employees across Massachusetts. But its recruitment marketing wasn’t cutting through. Ologie collaborated with the university to uncover an insight: People come to UMass to build better lives for themselves and others. From there, we created “Here for Good,” a campaign featuring authentic employee stories across digital, video, and audio. The results were significant: Applications surged 57%, and targeted applications increased 111% in six months.