Here for all of it

There was a strong desire for a compelling and authentic enrollment campaign for the University of Virginia. The university had a well-established institutional brand that focused on UVA’s impact and service. But as we toured Grounds (don’t dare call it campus), we found students who were as full of enthusiasm and super into just about everything as any we’d ever met. The campaign borrowed the language we’d heard from countless students: “We are here for all of it.” The visuals gave a blast of funky energy to the existing UVA energy, and the photography (captured by Ologie photographers and the students themselves) told a welcoming story of ‘Hoo excitement that’s connecting with prospects like never before.

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William Paterson University

University of Massachusetts Amherst