One state, one story

Fundraising Advertising & Media Higher Education

The University of Nebraska Foundation set out to raise $3 billion while also elevating the system’s entire brand. With three campuses, a medical center, a technical college, and more, the university needed a unifying framework that celebrated each story and connected them all. Collaborating with Ologie, the foundation launched “Only in Nebraska,” a campaign rooted in Nebraskans’ work ethic and pride. At its core is a graphic outline of the state, adapted for each campus palette, which anchors an iconic visual language that unites the system and inspires its future.