Playing for something bigger

Little League, the world’s largest organized youth sports program, was staring down a new opponent: relevance. Society and sports have evolved significantly over the decades, and the organization needed an updated brand that would help millions of players, parents, and volunteers connect to its purpose. Teaming up with Ologie, Little League modernized its mission, logo, and look through a new brand platform, “Live Your Series.” Now, every Little League community is empowered to tell a consistent and meaningful version of the overall story.

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Little League

Changing the game

Branding Advertising & Media Athletics

Purdue University

Ready to make a comeback

Branding Advertising & Media Community

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