Prestige and personality

The University of Pennsylvania had credentials most institutions dream of: an Ivy League pedigree, global prestige, and a legacy dating back to Benjamin Franklin. Despite this, Penn’s fragmented storytelling failed to capture the inventive, “un-Ivy” personality of its campus. So the university tapped Ologie to develop an admissions platform that was real, unified, and unmistakable. The creative brought Franklin’s legacy into the present and united the institution under one voice, transforming how Penn talked about itself across every channel, from campus tours to the website.

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