Reaching students where they are

To build on Baruch’s new brand momentum, Ologie developed an awareness and enrollment campaign designed to put the college on the map for prospective students. In a region crowded with higher ed choices, we focused on what makes Baruch stand out: excellent social mobility, proven career outcomes, and a reputation that employers already recognize. The creative direction, carried through a series of targeted digital ads and a microsite, showed prospects how Baruch turns ambition into achievement.