Turning power into growth

William Paterson University partnered with Ologie to increase enrollment and amplify its student-focused philosophy. To that end, we launched “Powerhouse,” a recruitment campaign rooted in the university’s existing “Will. Power.” brand — with geotargeted ads, streaming audio, out-of-home, print, new photography, and a brand anthem video. The campaign generated over 15 million impressions, contributed to a 93% increase in undergraduate yield, and connected with 213 prospective graduate students.

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William Paterson University

Power in motion

Photo & Video Branding Higher Education

William Paterson University

Portraits of power

Photo & Video Branding Higher Education

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